Rebel Play Services
Crafting the
Rebellion of Play!
Rebel Play is where creativity meets innovation to deliver groundbreaking TOYS and GAMES.
We offer a range of flexible service and partnership models, providing behind-the-scenes support to bring new products to life.
LAURIE PETERSON
Laurie brings a well-rounded perspective to the invention table, blending creativity with business sense developed while earning her MBA from Haas School of Business at UC Berkeley. Laurie gained early toy experience as a Producer at Leapfrog before leading several startups. Her products received top awards including "Most Innovative Toy of the Year", “Educational Toy of the Year”, and "Toy of the Year". She also won a TAGIE for “Rising Star Toy Inventor of the Year”.
ALVARO GONZALEZ
As a game designer, Alvaro applied design thinking to create innovative toys and experiences for clients including Spin Master, Hasbro, Sony, and Samsung. He directed and co-designed Ghostbusters Afterlife: ScARe, an AR mobile game. Alvaro spearheaded the design vision for many six and seven-figure projects, interfacing with teams across various disciplines and streamlining production flow.
Toy/Game Visualization
Bridge the gap between imagination and reality with our visualization services. Product design, packaging, displays, marketing materials, and branding.
Product Dev & UX
Ensure a high play value with our comprehensive PRD and UX design services. We dive deep to optimize user experience, functionality, and market positioning for tech toys and more.
Toy/Game Invention
Create the next big thing in toys and games! We believe in collaborative success and offer mutually beneficial royalty arrangements.
“Alvaro & Laurie’s approach to product development and user experience design is not only polished but also incredibly creative.”
— Tim Martin
CEO of FS Studio
- R&D and Tech Solutions for the Toy Industry and beyond -
“I recommend Rebel Play's design services for any toy or game company looking to deliver a high play value.”
— Mary Couzin
President of Chicago Toy & Game Group
- POP, Chitag, TAGIEs, The Bloom Report -
